When you’re trying to sell anything, the most important factors are Know, Like & Trust. Using video in the right way can help build this by showing the real you or the human person behind your brand.
Video is an specially helpful mixture right now when you can’t be in the same room with clients. You genuinely don’t need much to get started–your telephone or a laptop with a webcam are now working. The key isn’t the gear, it’s knowing where to start and having a plan to leverage the ability of video to make a connection with someone else.